aQuantive Acquires Franchise Gator
This week aQuantive, Inc. acquired pay for performance digital marketing company Franchise Gator. Under the agreement, Franchise Gator will retain its brand identity and operate within aQuantive’s digital performance media segment.
“Franchise Gator has built a strong pay for performance business,” said Mike Galgon, chief strategy officer of aQuantive, in a press statement. “Its full service franchise marketing platform, coupled with aQuantive’s core digital marketing capabilities, will serve as the ‘must-have’ platform for franchisors in the U.S. and abroad.”
In addition to establishing a footprint in the franchise industry, with this buy aQuantive hopes to initiate a new focus on several vertical markets.
Founded in 2001, Franchise Gator is operated by ten employees in its Roswell, Georgia headquarters. It presents prospective franchisees with a portfolio of over 550 franchise opportunities and over 100 industry sectors.
aQuantive is reported to have purchased the company for approximately $21.5 million cash.
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