Yahoo Generates YPN Blog
In order to reach out to Yahoo Publisher Network (YPN) customers, Yahoo has just launched an official YPN blog. Last year Yahoo began public testing of the YPN to compete with Google’s AdSense. The YPN team will use the blog not only to highlight updates to the YPN system, but also to get feedback from YPN publishers and build the YPN community. They’ll feature weekly publisher profiles, industry news, best practices, tips, and guest columnists.
The blog is powered by WordPress, and comes equipped with quick links to bookmark a post with Yahoo! 360 or del.icio.us. They’ve also incorporated related links via del.icio.us, Flickr photos, and links to YPN blog events through Upcoming.org.
The YPN blog bills itself as a resource “by publishers, for publishers.” According to the 3rd official blog post, and launch announcement by YPN VP Will Johnson, “We are passionate about building relationships with publishers, delivering outstanding service and an industry-leading experience. To help deliver upon this experience and create an ongoing dialogue with our customers, we are excited to launch the Yahoo! Publisher Network blog.”
He adds, “Visit frequently—or better yet—add it to your My Yahoo! page or your RSS feeds to get up-to-date information, tips, advice and stories about publishers just like you… But please be assured that this is a two-way street. We want you to engage with us to shape current and future products and services that we deliver.”
Reader Comments.
Thanks for the heads-up. Here’s the link to the YPN blog: http://www.ypnblog.com/
I think they did a great job on their blog. Let’s hope they keep updating it in such a timely manner.
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