FHMUS.com, the online presence for the popular men’s magazine FHM, has just named Winstar as its exclusive national online sales rep, switching from Interevco.
FHMUS.com recently relaunched with a focus on original content to attract more of their young male demographic. New sections include a WebTV video player, featuring interviews with celebrities and video highlights of cover girl shoots, photos of “Hometown Honeys” and “It’s Your Girlfriend,” as well as blogs from pro athletes like Oscar de la Hoya and Rick DiPietro.
“The young male market is notoriously difficult to reach, but FHM has built a strong, loyal audience both online and in print,” says Adam Guild, president of Winstar/Interep Interactive. “With its new ad units and new emphasis on original content, we think FHMUS.com will be fertile ground for advertisers targeting the 18 to 34 male market.”
Advertisers can now buy full-page space on the site’s front page, video ad inventory on its WebTV section, as well as a host of other new options.