Comments on: Watching the Nervous Little TV Networks http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Roger Sievert http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6533 Roger Sievert Tue, 18 Apr 2006 20:10:30 +0000 http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6533 Ken, I think you've nailed it on the head. The networks have themselves to thank for the gradual push towards a digital, on-demand format. The expectation of the buying public has been pushed towards over-sized, high definition televisions and "watch it when I want" TiVo units by the retail chains. As a result, we are looking for, no...demanding, the highest quality picture and the widest variety of programming. Its a natural progression that leads us to seeking out what we want to watch, when we want to watch it, regardless of the source of that programming. Enter the age of television content on the web. The point you bring up that really caught my attention was the idea of how open a market this is for the broadcasting upstarts. Witness how quickly the Blog sensation has enveloped the medium. With the low-priced availability of high definition video cameras and the proliferation of sites promoting independent video, it seems an obvious evolution of the medium to where the aspiring film student will see his/her creations receive as much attention as the next new network offering. The viewing audience is no longer the private domain of the big networks, but rather, up for grabs by whomever can generate enough interest in their site. Enter the age of product-sponsored web sites presenting video content. [Remember the Mutual of Omaha's Wild Kingdom?] The new "CBS" or "ABC" might be the Pepsi.com or PG&E.com's where a product comes to be associated with a style of programming promoted by the company's web site. And who's to say that that programming will have to be created by a multi-million dollar production company anymore? Anyone remember what the first episode of "South Park" looked like? Ken, I think you’ve nailed it on the head. The networks have themselves to thank for the gradual push towards a digital, on-demand format. The expectation of the buying public has been pushed towards over-sized, high definition televisions and “watch it when I want” TiVo units by the retail chains. As a result, we are looking for, no…demanding, the highest quality picture and the widest variety of programming. Its a natural progression that leads us to seeking out what we want to watch, when we want to watch it, regardless of the source of that programming. Enter the age of television content on the web.

The point you bring up that really caught my attention was the idea of how open a market this is for the broadcasting upstarts. Witness how quickly the Blog sensation has enveloped the medium. With the low-priced availability of high definition video cameras and the proliferation of sites promoting independent video, it seems an obvious evolution of the medium to where the aspiring film student will see his/her creations receive as much attention as the next new network offering. The viewing audience is no longer the private domain of the big networks, but rather, up for grabs by whomever can generate enough interest in their site. Enter the age of product-sponsored web sites presenting video content. [Remember the Mutual of Omaha's Wild Kingdom?]

The new “CBS” or “ABC” might be the Pepsi.com or PG&E.com’s where a product comes to be associated with a style of programming promoted by the company’s web site. And who’s to say that that programming will have to be created by a multi-million dollar production company anymore? Anyone remember what the first episode of “South Park” looked like?

]]> By: Richard Porter http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6529 Richard Porter Tue, 18 Apr 2006 18:23:29 +0000 http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6529 This story leaves out the great weakness of on-demand ...timing. Ads have to as relevant to WHEN as they are to CONTEXT. Sports and News programming -- that cannot be time-shifted -- may be the premium-priced inventory in a glut of on-demand, time-shifted, consumer-controlled scripted entertainment...Given how time sensitive most brands are -- think holiday shopping -- on-demand just won't get it done. This story leaves out the great weakness of on-demand …timing. Ads have to as relevant to WHEN as they are to CONTEXT. Sports and News programming — that cannot be time-shifted — may be the premium-priced inventory in a glut of on-demand, time-shifted, consumer-controlled scripted entertainment…Given how time sensitive most brands are — think holiday shopping — on-demand just won’t get it done.

]]> By: Everything about Wealth Building » Desertscape IT - XO Enhances Business VoIP Services Bundle http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6523 Everything about Wealth Building » Desertscape IT - XO Enhances Business VoIP Services Bundle Tue, 18 Apr 2006 06:38:46 +0000 http://www.adotas.com/2006/04/watching-the-nervous-little-tv-networks/#comment-6523 [...] Watching the Nervous Little TV NetworksADOTAS, NY - 10 hours ago… TV networks need to focus on phasing out TV advertising as their primary business and focus on the more potential Internet advertising. … [...] [...] Watching the Nervous Little TV NetworksADOTAS, NY - 10 hours ago… TV networks need to focus on phasing out TV advertising as their primary business and focus on the more potential Internet advertising. … [...]

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