ValueClick Signs Live365, Parade Magazine and ScienceDaily
Online marketing company ValueClick has added Internet radio site Live365, Parade magazine’s online companion Parade.com, and science site ScienceDaily to their network of more than 13,500 web properties. The three newcomers will have access to ValueClick’s advertising and interactive relationships, as well as their sales force and publishing tools like Commission Junction, Webclients.net, and ValueClick Media solutions. The new partnerships also give ValueClick advertisers more access to sponsorships, video and rich media opportunities in the music, news, and science arenas.
Live365 is home to thousands of internet radio stations, and millions of internet radio listeners. Parade.com re-purposes popular Parade magazine content for the web, a print publication that has more than 75 million readers. ScienceDaily gets more than a million visitors per month, and provides their readers with the latest news and discoveries in science, technology, and medicine.
“These publishers complement our growing stable of quality content sites, giving advertisers highly flexible targeting and creative options not available on other networks,” said ValueClick’s SVP of business development Jeffrey Hirsch in a statement. As with other sites on the ValueClick network, advertisers have an opportunity to buy advertising on the new sites individually, or as part of a greater campaign. According to ValueClick, their network reaches more than 68% of U.S. Internet users through 18 different content channels.
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