TV Guide’s Mobile Entertainment division announced today that it will enhance the entertainment options available on Cingular Wireless handsets. Through Cingular Wireless’ streaming video service, Cingular Video, subscribers will now have the opportunity to access a mobile, on-demand version of TV Guide Channel while on-the-go. In addition, Cingular and TV Guide Mobile Entertainment have signed an agreement under which TV Guide will deliver additional products and services to Cingular devices.
“As part of our goal to become the leading cross-platform consumer hub for video guidance, we are excited to be partnering with Cingular to offer consumers, who are passionate about television, access to exclusive TV Guide Channel content almost whenever and wherever they want it,” said Rich Cusick, senior vice president and general manager, Digital Media, Gemstar-TV Guide in a statement. He continues, “Enhancing the personal mobile entertainment experience of Cingular users across the country is in keeping with our strategy to integrate the TV Guide brand, content and technology across multiple platforms.”
With its widened selection of video, Cingular subscribers have access to short form, original content that highlights and reviews the best shows and movies as noted by TV Guide. This agreement with Cingular builds upon the initial release of the TV Guide Mobile launched during the second half of 2005, and now available on a range of carriers and handsets.
Specific terms of the agreement were not disclosed. TV Guide Channel is currently available on Cingular’s new 3G handsets offering Cingular Video.