In the wake of the acquiring email marketing agency EDR and market research company The iD Factor, themutual.net, one of the UK’s largest email advertising and direct marketing companies, has re-branded in as TMN plc. The company name remains themutual.net, but the new logo is designed to reinforced TMN’s identity as a company rather than just a product. The new branding is also designed to give a greater sense of TMN-ness to their three divisions: TMN Media, EDR and The iD Factor. “The three divisions are quite distinct. The core business very much is TMN Media, which is the email advertising and marketing services,” said TMN CEO Mark Smith.
TMN bought EDR for £6 million in November, and the iD Factor for up to £3 million over the next three years. “The company’s changed fundamentally in the last three to six months. [It has] transformed a great deal with the purchases of EDR and The iD Factor. The integration of those is now complete, and we are looking at how we can service and advance our position within the market, and increase market share across the board,” said Smith.
The re-branding is not only designed to better define all three divisions of TMN, but also to help emphasize TMN’s growing knowledge base and number of client services. It’s “a bit of a one-stop shop for email marketing,” according to Smith.