Scripps Tops Nielsen/NetRatings, Launches New Broadband Channel
Today, Scripps Networks Web sites announced that they’ve topped Nielsen//NetRatings’ Home and Fashion category for the month of March. According to Nielsen/NetRatings data, the combined Scripps Networks Web sites - HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com and HGTVPro.com - welcomed 13.3 million unique visitors and more than 334 million page views last month.
“Not only were our combined sites the top ranker in Home and Fashion for March, HGTV.com and DIYnetwork.com ranked as the No. 1 and No. 2 online content destinations respectively in Nielsen//NetRatings’ Home and Garden sub-category and FoodNetwork.com was the No. 1 site in the Food and Cooking sub-category,” said Ron Feinbaum, senior VP and GM for Scripps Networks Interactive.
Additionally, Scripps will be launching a new broadband channel, HGTV BathDesign, on May 1st, which Feinbaum hopes will help create “…the deepest, richest resource of kitchen and bath design on the Web with more than 500 broadband videos and tools which allow our users to interact with our brands in new and meaningful ways.”
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