Salon.com
What they do: Founded in 1995 by David Talbot, Salon.com was created in the spirit of the French salon, in which literary figures, artists and statesmen assembled for lively conversations. Today, Salon.com is a one-stop site for the latest breaking news, insight from respected columnists, and first person essays in content areas including news, politics, technology & business, arts & entertainment, books, and even comics.
Why you should buy: Salon is a multiple award-winning site that has been called “intriguing and intelligent” (Washington Post), “truly compelling” (Time) and “smart and provocative” (Forbes). The site has been featured on ABC, CBS, NBC, PBS, NPR, CNN, MSNBC, CNBC, “Good Morning America,” “Crossfire,” the Wall Street Journal, the Washington Post, the New York Times, the Los Angeles Times, the Boston Globe, Time, Newsweek and other major media.
Salon.com has also attracted a wide variety of premier advertisers including Visa, American Express, Sony, IBM, HBO and many others.
Current site stats:
-Salon Traffic
30 — 35 million page views per month
2.4 million unique visitors
-Salon Audience Demographics
58% male
42% female
28% 18-34 years old
51% 35-54 years old
42 average age
69% college graduates
42% completed post graduate education
47% professional or managerial
64% own their own residence
Average household income: $82,612
Format/how much (contact for rates):
Salon offers customized advertising opportunities allowing advertisers to reach our discriminating audience in ways that maximize the tremendous marketing power of the Web. Some opportunities include:
• The Salon Site Pass — Command readers’ full attention on their way to Salon content and enjoy the branding “lift” of integration throughout the Salon site.
• IAB banner advertising — 336×280, 300×250, 250×250, 728×90, 120×600, and 125×125, targeting, brand blasts and homepage roadblocks
• Rich media — Salon is at the forefront in adopting new technologies for effective, innovative creative treatment.
• Page Turners — Full-screen interstitial pages replicate the look and feel of full-page magazine ads.
• Co-branding opportunities — Sponsor a feature, a section of Salon, or custom editorial to engage a highly targeted audience.
• Content integration — bring your content directly to Salon’s readers.
• Other opportunities including newsletters, email-to-a-friend and
Salon is a CPM-based business with a minimum monthly spend of $10,000.
Contact: salesteam@salon.com
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