Launches Self-Serve Media

Inplace #2

Online advertising company, a division of, has launched their self-serve rich media advertising platform. The system allows both large and small publishers alike serve up interactive rich media advertising using’s SiteManager tool. SiteManager, the publisher’s window into the advertising netowork, includes reporting and tracking tools to monitor ad performance and determine optimal ad placement.

“Early results tell us that rich media ads perform up to ten times better than traditional online display ad units,” said GM Ryan Berryman in a statement. “We have seen significant publisher and advertiser traction since we launched our beta program and are currently serving millions of rich media ads per day in just a few weeks. Our new ad units, such as our page peel placement, allow website publishers to increase their revenue by serving high performing ads to their consumer base without inhibiting the user experience. Our goal is to continually look for methods to expand inventory for publishers.”

Revenue’s premier rich media formats follow IAB guidelines, and include floating ads, leave-behinds, peels, and expandable ads. And they’re targetable according to demographic and location. The self-serve system reduces the cost associated with creating a rich media campaign on the network. This summer, they also plan to add interstitials and in-stream video ads.