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PersonalScreen Dresses Up Interactive Programming

Written on

Apr 10, 2006 

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Sarah Novotny  |

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PersonalScreen Dresses Up Interactive Programming

Forget all about Sex and the City. PersonalScreen Media, a new producer of original online entertainment, is getting ready to unveil “In Men We Trust,” the first in a line of web-based shows featuring product placement and seamless e-commerce integration.

PersonalScreen, headed by former Viewpoint President/CEO Jay Amato and former broadcast journalist Michael Salort, is currently seeking an online publisher for this series and others to follow. Several advertisers are already on board with “In Men We Trust,” which highlights clothing and restaurants in its first few seven-minute episodes. As the show is displayed, its video player delivers links to more information about the products being featured. Currently, the show’s advertising is being done on a revenue-share basis, but PersonalScreen plans to add a CPM element to future deals.

Amato recently told ADOTAS that PersonalScreen has plans to gradually broaden its appeal and range of advertisers: “We are in discussion with brands that will expand our offering to include (but not limited to) Lifestyle (home furnishings, cooking equipment, etc), Auto, Package goods, Men’s Clothing and accessories, consumer electronics and travel for use within ‘In Men We Trust’ as well as the other original programs PersonalScreen Media has in Development. The PersonalScreen provides virtually any category a more targeted and receptive audience, with our less intrusive interface.”

“In Men We Trust” looks to court a female audience with its subject of three New York City women exploring the world of urban dating. PersonalScreen will offer a strong interactive component to the storytelling, as viewers will be able perform activities like clicking on sidebars to enter the “inner thoughts” of each character. The show will also allow viewers to email all of its interactive content to a friend.

Tags: ecommerce and Viewpoint

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