PersonalScreen Dresses Up Interactive Programming
Forget all about Sex and the City. PersonalScreen Media, a new producer of original online entertainment, is getting ready to unveil “In Men We Trust,” the first in a line of web-based shows featuring product placement and seamless e-commerce integration.
PersonalScreen, headed by former Viewpoint President/CEO Jay Amato and former broadcast journalist Michael Salort, is currently seeking an online publisher for this series and others to follow. Several advertisers are already on board with “In Men We Trust,” which highlights clothing and restaurants in its first few seven-minute episodes. As the show is displayed, its video player delivers links to more information about the products being featured. Currently, the show’s advertising is being done on a revenue-share basis, but PersonalScreen plans to add a CPM element to future deals.
Amato recently told ADOTAS that PersonalScreen has plans to gradually broaden its appeal and range of advertisers: “We are in discussion with brands that will expand our offering to include (but not limited to) Lifestyle (home furnishings, cooking equipment, etc), Auto, Package goods, Men’s Clothing and accessories, consumer electronics and travel for use within ‘In Men We Trust’ as well as the other original programs PersonalScreen Media has in Development. The PersonalScreen provides virtually any category a more targeted and receptive audience, with our less intrusive interface.”
“In Men We Trust” looks to court a female audience with its subject of three New York City women exploring the world of urban dating. PersonalScreen will offer a strong interactive component to the storytelling, as viewers will be able perform activities like clicking on sidebars to enter the “inner thoughts” of each character. The show will also allow viewers to email all of its interactive content to a friend.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
