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Opening Day Baseball Scores a Hit Online

Written on: April 7th 2006
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Nielsen//NetRatings released data yesterday showing that daily traffic at work to MLB.com grew 170% on April 3, 2006, baseball’s opening day, over the previous Monday from 373,000 unique visitors to 1 million. The site also drew 1.6 million unique visitors on April 3rd from home and work combined, which was an increase of 154% compared to the previous Monday. MLB.com saw increased growth in weekly traffic this past week, increasing 25% from 2.3 million unique visitors in the week ending March 26 to 2.9 million in the week ending April 2nd, just one day before opening day.

This data comes on the heels of Nielsen’s previous data, which showed that nearly 10 million people went online during the first day of the NCAA Final Four tournament. Nielsen reported that daily traffic to sports-related websites grew 21% to 9.7 million unique visitors from Wednesday, March 15th to Thursday, March 16th. CBS’s decision to broadcast the NCAA games live via the web led to many sports fans visiting the online registration prior to the start of the games, which began Thursday the 16th.