NY Times Boasts Growth in Online Ad Revenue
The New York Times Company reported yesterday that online advertising revenues increased 23.6% in March due to continued growth in classified and display ads. Year-to-date online ad revenues increased 23%.
Janet L. Robinson, the Company’s President and CEO, said in a press statement, “Both print and online real estate advertising posted solid double-digit gains across the News Media Group. We continued to experience healthy gains in online advertising, which rose nearly 24% across the News Media Group. At About.com, we once again achieved very robust growth in both display and cost-per-click advertising.”
About.com’s ad revenue increased 81% in March and 94% year to date. Travel, consumer package goods, and pharmaceutical advertisers also contributed to the site’s increased ad revenues.
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