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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Features

NewYorkMetro.com

Written on
Apr 2, 2006 
Author
Sarah Novotny  |
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NewYorkMetro.com

What they do: NewYorkmetro.com, the online home of New York Magazine, is the one stop destination for a young, affluent, educated, professional audience who want to keep up with the latest events, reviews, and trends in the Big Apple.

Who should buy: With 1.1 million unique users per month and a break down of 45% men and 55% women, this is the place to advertise goods and services to New Yorkers. Six-in-ten (58%) of all the visitors to New York Metro are between ages 18-49, and more than one-third earn $100,000+ per household (16% earn $150,000+ per household, which is over 2x the online average). 65% have Bachelor’s degrees or higher and one-in-three (31%) have Post-Graduate degrees, more than 2x the national average. 35% are professional/managerial and 17% are executives, which is over 2x the online average.

Format/how much:

ROTATING ADVERTISERS—$12-18 GROSS CPM

INCLUDES:

-Tower Ads

• 160 x 600: (width x height)

Maximum 12 KB

at Premium Maximum 15 KB

-Super Banner Ads

• 728 x 90: Maximum 12 KB

at Premium Maximum 15 KB

-Rectangle Ads

• 300 x 250: Maximum 12 KB

at Premium Maximum 15 KB

-Rich Media—$20-30 Gross CPM

Peel Away, Eyeblaster, Pointroll, Unicast Video

Ads can by displayed on the following newyorkmetro.com sections: Detail pages, Articles pages, Search results,

-Listing pages. Contact your Account Manager for more information.

EXCLUSIVE ADVERTISERS—$20 GROSS CPM

Minimum Buy: $5,000 gross

SPONSORABLE SECTIONS

• Culture
• Food & Restaurants
• Bars & Nightlife
• Guides & Services
• Best of New York
• Features
• Fashion & Shopping
• Run of Site
• Movies
• Real Estate

FILE TYPE

• .gif, .jpg, HTML, Java (Enliven), JavaScript,

Shockwave & Flash, Expand Banners

(Enliven, Bluestreak)

LINK

• Indicate Exact URL for Link

NEWSLETTERS:

BEST BETS DAILY—29,000 SUBSCRIBERS

One e-mail—$588 gross

NewYorkMetro.com publishes Best Bets Daily, a daily shopping newsletter in association with New York Magazine. Monday’s Best Bet is directly from New York Magazine. Tuesday through Friday newsletters are Web-exclusive Best Bet picks.

SPONSORSHIP INCLUDES:

• Side-of-page billing with a 160×600 Tower, 12KB max size
• 25-50 word promotional text and link to Web site

Demos: 5% Male 95% Female, 64% 21-39 Years

RESTAURANT INSIDER—33,000 Subscribers

One email—$1,176 Gross

Make plans for the weekend. Book a table before everyone else does. Every Monday, the Restaurant Insider Newsletter is e-mailed to restaurant enthusiasts with a link to New York Magazine’s next week’s restaurant review. Recipients get the review before it hits the newsstands.

SPONSORSHIP INCLUDES:

• Top-of-page billing with a 160×600 Tower, 12KB max size
• 25-50 word promotional text and link to Web site

Demos: 21% Male 79% Female, 54% 18-34 Years

A-LIST INVITATIONS—21,000 subscribers

One e-mail—$1,250 gross

New York’s passport to hot events, tickets to plays, films, auctions, art openings and other exclusive offers.

SPONSORSHIP INCLUDES:

Opportunity to give away your product, service or event invitation exclusively as part of the A-list Invitation (sponsor provides giveaway). Includes:

• 25 word promotional text on teaser page and confirmation page
• 75-100 word promotional text on invitation page with links to sponsor’s web site
• 250×250 image on invitation page, 14KB max size
• 160×600 tower on the invitation page and confirmation page, 12KB max size
• 468×60 banner on the invitation page and confirmation page, 12KB max size

Demos: 21% Male 79% Female

FASHION ALERT—22,000 SUBSCRIBERS

When the fashion tents go up in Bryant Park (February and September), New York Metro delivers extensive coverage of the New York runway shows—the collections, the parties, the personalities… Our newsletter keeps you on top of it all. And whenever New York Magazine publishes a fashion feature, we’ll let you know.

SPONSORSHIP INCLUDES:

• 160 x 600 tower, 12KB Max size

• 25-40 word promotional text and link

DEDICATED E-MAIL—MINIMUM DROP: 10,000 E-MAILS

$.20 per e-mail address

Newyorkmetro.com’s Advertiser Dedicated E-Mail sends your message exclusively to a distinct audience. Send your marketing message, special offer, promotion, announcement or giveaway to New York’s most active consumers—with their permission.

SPONSORSHIP INCLUDES:

Sponsorships are also available in increments of 10,000 and are targeted by zip code, gender, age and other demographic information.

• E-mail is sent out in both HTML and text versions
• Links to sponsor’s Web site

Lead-time is three business days.

Contact:
Online Sales Manager, Jock Agorastos
Jock_Agorastos@newyorkmag.com





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