MSN to Stream New Orleans Jazz Fest
MSN recently announced plans to stream live and on-demand coverage of the New Orleans Jazz and Heritage Festival, being held in the Big Easy on the consecutive weekends of April 28-30 and May 5-7. The company apparently beat out a number of other portal sites interested in broadcasting the event.
Among the many big name performers scheduled for the festival are Dave Matthews Band, Jimmy Buffet, Paul Simon, Bob Dylan, Fats Domino, and Ani DiFranco. MSN plans to only cover a number of center-stage, “anchor” performances, as the event spans a big area of the city and includes many lesser-known acts.
The festival, which has been a part of New Orleans’ cultural heritage since the 1970’s, is especially important and attention-grabbing this year because it will help revitalize the city’s devastated economy and tourism in the wake of last year’s hurricanes.
This plan is part of an ongoing expansion of MSN’s entertainment coverage and sponsorship offerings for advertisers. The top-three portal streamed video of the Live 8 concert last July, as well as the “Jam Rock” Bob Marley festival held this past February.
Though they plan to incorporate some of their advertising partners into their exclusive sponsorship of the event, MSN had no specific brands to mention at time of press.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
