MSN recently announced plans to stream live and on-demand coverage of the New Orleans Jazz and Heritage Festival, being held in the Big Easy on the consecutive weekends of April 28-30 and May 5-7. The company apparently beat out a number of other portal sites interested in broadcasting the event.
Among the many big name performers scheduled for the festival are Dave Matthews Band, Jimmy Buffet, Paul Simon, Bob Dylan, Fats Domino, and Ani DiFranco. MSN plans to only cover a number of center-stage, “anchor” performances, as the event spans a big area of the city and includes many lesser-known acts.
The festival, which has been a part of New Orleans’ cultural heritage since the 1970’s, is especially important and attention-grabbing this year because it will help revitalize the city’s devastated economy and tourism in the wake of last year’s hurricanes.
This plan is part of an ongoing expansion of MSN’s entertainment coverage and sponsorship offerings for advertisers. The top-three portal streamed video of the Live 8 concert last July, as well as the “Jam Rock” Bob Marley festival held this past February.
Though they plan to incorporate some of their advertising partners into their exclusive sponsorship of the event, MSN had no specific brands to mention at time of press.