Mozilla has just announced the winners of its Firefox Flicks video contest at the San Francisco International Film Festival. The winning videos were selected from nearly 300 submissions created by Firefox enthusiasts from around the world, who responded to the opportunity to help promote Firefox through short film.
The lucky grand prize winner is Pete Macomber for his entry, “Daredevil”, a documentary-style film which captures the life of a girl whose “other browser is a surfboard.” The flick will now be shortlisted for the NY Festival of Advertising’s 2006 International Advertising Awards in May. All the finalists’ Firefox videos will also be incorporated into Mozilla’s 2006 marketing activities. The contest and today’s announcement of the winners wrap up the initial launch of the Firefox Flicks campaign, which will continue throughout 2006.
Macomber, who creates music videos, commercials and screenplays from his Venice, Ca. home when he’s not out surfing said in a statement, “The coolest thing about the Firefox Flicks contest is that everyone wins. Aspiring directors showcased their skills before a wide audience, inspired by a revolutionary organization, and now Mozilla has more than 250 sweet spots for Firefox.”
Established entertainment and advertising judges including the talents behind Charlie’s Angels, American Pie, and Six Feet Under selected the winners. Mozilla announced the winners following a screening of selected Firefox Flicks and a panel discussion on the emergence of community-powered video on the Web, which included speakers from Butler, Shine & Stern, Creative Commons, Current TV, and Revver.
“The response to Firefox Flicks has been fantastic with entries from as far away as Australia, but the unifying theme has been passion,” said Asa Dotzler, Mozilla community coordinator, in a press statement. “This contest provided a unique way for our community to become a part of the Mozilla project. We thank everyone who participated for helping us launch the ongoing Firefox Flicks campaign with such a big bang.”
Firefox Flicks is, according to Mozilla, the first large-scale community-produced video campaign for a software product.