Mochila to Unveil P2P Ad Network at ad:tech
Mochila, the pioneer global media marketplace for high quality print, photo, audio, and video content, will unveil a new online advertising service at this week’s ad:tech conferencein San Francisco. The new network will run on a peer-to-basis, in which advertisers have greater control over the type of content on which their campaigns appear.
Now advertisers in Mochila’s syndicated marketplace can self-select their exposure: choosing a particular article to appear on, a series of articles, a subject category, a particular newspaper or magazine brand, or a category of brands. They also have the ability to opt-out of content at any one of these levels.
The company hopes this plan will generate more revenue for publishers, more quality feature content for the consumer, and more relevant delivery of online ads.
The Mochila marketplace allows publishers to syndicate their own content to a variety of other venues, as well as buy a great range of high quality content for use in their own publication. Its charter media members include: Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Reports, and The Greenspun Media Group.
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