Mochila to Unveil P2P Ad Network at ad:tech
Mochila, the pioneer global media marketplace for high quality print, photo, audio, and video content, will unveil a new online advertising service at this week’s ad:tech conferencein San Francisco. The new network will run on a peer-to-basis, in which advertisers have greater control over the type of content on which their campaigns appear.
Now advertisers in Mochila’s syndicated marketplace can self-select their exposure: choosing a particular article to appear on, a series of articles, a subject category, a particular newspaper or magazine brand, or a category of brands. They also have the ability to opt-out of content at any one of these levels.
The company hopes this plan will generate more revenue for publishers, more quality feature content for the consumer, and more relevant delivery of online ads.
The Mochila marketplace allows publishers to syndicate their own content to a variety of other venues, as well as buy a great range of high quality content for use in their own publication. Its charter media members include: Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Reports, and The Greenspun Media Group.
Reader Comments.
CCIPTV Live Podcaster, typical of new P2P Live Podcaster, can realize the function of podcasting, sending the local audio and video files and signals from television card, compression card, collection card, PC camera, microphone to the Internet, which makes you to set up your own Internet TV station only on a common PC. Meanwhile, this software can play such formats as rmã€Ârmvbã€Âmpegã€Âmpgã€Âmpeg4ã€Âaviã€Âwmvã€Âwmaã€Âmp3ã€ÂDVD and even transit all the Internet TV programs of different formats.
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
