Meredith Corp. Brings Interactive Agency Under its Wing
In what is purported to be the first case of a major publishing company acquiring an ad agency, Meredith Corporation has purchased O’Grady Meyers, a small L.A.-based interactive shop.
The companies have specific projects in mind for collaboration and plan to keep significant portions of their businesses separate from one another. Meredith’s magazines, such as Better Homes and Gardens, and Ladies Home Journal, will not be involved in the deal, while O’Grady Meyers will reportedly maintain all of its existing clients separate from Meredith.
Meredith wants O’Grady Meyers to join its Integrated Marketing unit in focusing on direct mail and special publications for some its chief advertisers, including Nestle, Met Life, and Pepsi-Cola.
“Joining forces with Meredith Integrated Marketing will allow us to complement and greatly expand the valuable services we offer,” Patrick O’Grady, President, O’Grady Meyers, told the press. “We look forward to bringing our clients new, multi-channel online and offline convergence opportunities and enhanced consumer insights that are now possible due to combining our interactive capabilities with the tremendous assets of Meredith.”
Started in 1993, O’Grady Meyers has built a reputation on its work with consumer goods, technology, and healthcare brands, and excels at utilizing emerging technologies and interactive marketing trends.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
