MediaWhiz Merges with GRS
Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth capital for the initiative.
The merger brings together MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, and GRS, whose expertise lies in list management and email marketing, while also bringing additional capabilities in affiliate and search engine marketing. Both business units will continue to be led by their respective founders, Jason Cohen of MediaWhiz and Yannick Tessier of GRS.
GRS will continue to operate under its established brand and will be led by Tessier, who will also serve as the holding company’s co-president with MediaWhiz founder, Jason Cohen. “GRS and MediaWhiz have worked together extensively for several years by providing each other list management and lead acquisition services, respectively. Leveraging our organizations’ individual strengths and unique value propositions, we will be able to continue to enhance our combined position as one of the industry’s leading companies,” said Yannick Tessier in a statement.
Mediawhiz’s Cohen adds, “Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.”
Global Capital Markets served as the exclusive financial advisor to GRS on the transaction, but as of press time, no transaction terms have been disclosed.
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