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MediaSpan Releases Integrated Ad Product Line

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Apr 3, 2006 

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Sarah Novotny  |

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MediaSpan Releases Integrated Ad Product Line

Digital marketing firm MediaSpan today released a new branding and extended product line that integrates print, online, and wireless solutions for publishers. The company has renamed its Harris & Baseview unit as MediaSpan Media Software, which joins MediaSpan’s Online Services and Network businesses to create advertising solutions for publishers and advertisers who want to advertise across multiple media platforms through a single service provider.

MediaSpan CEO Dr. F.R. Campagnoni said in a press statement, “Both our media partners and advertising customers seek to deliver their content across multiple platforms — print, broadcast, online and wireless. It is critical that we stay ahead of the marketplace by dynamically adapting product lines and deep skill sets across our entire organization to ensure that we exceed their multimedia delivery demands.”

MediaSpan will be launching the new Media Software brand and product line extensions at the Newspaper Association of America’s NEXPO ’06 Conference, Booth #9027, April 1-4 in Chicago, IL. This launch will include Production ManagerPro Version 4.0, which is a significantly enhanced edition of the company’s asset-management and ad-tracking solution, compatible with both Mac and PC platforms.

The company will also roll out new wireless solutions for newspapers enabling content delivery to mobile devices and interaction with readers in a whole new way, enhanced online publishing and marketing tools, and new national advertising program opportunities for online publishers

Tags: expansion, MediaSpan and wireless

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