Klipmart Unveils Universal In-Stream Management Tool
Online video leader Klipmart, along with partners MediaVest Digital Connections and Carat Fusion, has developed the online video industry’s first comprehensive in-stream campaign management and reporting tool.
Klipmart’s Universal In-stream Solution provides agencies and clients with the first and only comprehensive report for in-stream video campaigns running across multiple publishers. The In-Stream Solution helps agencies streamline processes and create greater efficiencies in managing end-to-end, in-stream campaigns across a fragmented market. Additionally, it aims to eliminate time-consuming inefficiencies of managing and comparing campaign reports with extensive, uncorrelated metrics from numerous publishers.
“Understanding the need for a harmonized reporting platform, Klipmart was instantly receptive when we approached them with the idea for a comprehensive in-stream solution,” says Julian Zilberbrand, Associate Director of Digital Operations at MediaVest. “The result is a Universal In-Stream Solution that offers a tangible advancement that we could implement today.”
Klipmart’s Senior VP of Business Development Rick Kleczkowski adds, “I’m delighted to announce that over 40 major publishers including Yahoo!, MSN and AOL have certified Klipmart’s Universal In-Stream Solution with more coming aboard everyday. He adds, “Klipmart is the only online video provider to be certified by all of the major players, thanks to Carat Fusion and MediaVest’s close involvement coupled with Klipmart’s unmatched video expertise.”
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