Klipmart Amps Up Mobile Ad Units
Online video advertising provider Klipmart has unveiled a new six-panel video ad unit for use on Amp’d mobile phones. The new format shows six panels of video advertising simultaneously. Users can click on any of the panels to view a larger version of the corresponding video with music and sound. Klipmart considers the six-panel format the “first wave” of ads to contain such a large amount of streaming video content in a single unit.
The premier ad features a 3D tour of different Amp’d mobile phone models. When users click on “Amp’d Live,” they’re presented with the six-panel video ad that highlights some of the mobile videos found on the Amp’d network. “Nearly all content and functionality of the Amp’d website was pulled into the ad unit to create a completely interactive user experience showcasing the Amp’d product line and full roster of proprietary features,” said Klipmart Client Relationship Manager Todd Barrish in a statement. “The challenge was to pull all of this information from the original Amp’d site into such a small space while keeping it engaging and user-friendly.”
Media buying and planning for the Klipmart Amp’d Mobile campaign is being handled by Carat Fusion, with creative direction from brand identity company Taxi. The Amp’d ads will run for a period of one month on web sites like Yahoo, Maxim, and CNET.
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