Kanoodle Sponsors Links for Dow Jones Online
Sponsored link provider Kanoodle has signed a multi-year deal with Dow Jones & Company to provide sponsored link services to Dow Jones Online properties. Kanoodle has been providing sponsored link services to Dow Jones’s MarketWatch.com since 2004. Pleased with their success on MarketWatch, Dow will now add Kanoodle targeted links to sites like The Wall Street Journal Online, OpinionJournal.com, RealEstateJournal.com, and Barron’s Online. As part of the deal, they have also renewed Kanoodle’s commitment to MarketWatch.
“Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services and revenue generation, and we’re pleased to extend our successful relationship to include the other online properties within Dow Jones,” said Randy Kilgore, Dow Jones Online’s senior VP of advertising in a statement. Kanoodle links are targeted by content according to context, keyword, user behavior, or location.
Earlier this year, Kanoodle partnered with MSN to provide sponsored links to MSN’s 10 million MSN Spaces users. Kanoodle’s current network of sponsored link websites also includes websites and RSS feeds for companies like MSNBC, USATODAY, Bloomberg, the PGA, NASCAR, and CBS.
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