http://www.adotas.com/2006/04/it-aint-just-myspace-baby-going-back-to-basics-boot-camp-for-youth-marketing/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/04/it-aint-just-myspace-baby-going-back-to-basics-boot-camp-for-youth-marketing/#comment-6548 Kai Pradel » Blog Archive » Dina’s Article on Youth Marketing Thu, 20 Apr 2006 14:13:13 +0000 http://www.adotas.com/2006/04/it-aint-just-myspace-baby-going-back-to-basics-boot-camp-for-youth-marketing/#comment-6548 [...] Dina’s article got published on Adotas today. Have I mentioned that my wife rocks? It Ain't Just MySpace, Baby: Going Back to Basics Boot Camp for Youth Marketing Marketers and agencies are constantly under pressure to innovate, to find the next and latest vehicle to disseminate brand messaging. As a result of that pressure, agencies and corporate marketing departments are generally willing to try anything once — and for good reason; one placement, in the right medium, with the proper audience, can make or break a campaign. So it's no wonder social networking websites, mobile messaging and other of the moment media properties have been on the media hit-list of agencies and corporate marketers looking to reach younger consumers — but, at what expense? … Read on here…. [...] [...] Dina’s article got published on Adotas today. Have I mentioned that my wife rocks? It Ain’t Just MySpace, Baby: Going Back to Basics Boot Camp for Youth Marketing Marketers and agencies are constantly under pressure to innovate, to find the next and latest vehicle to disseminate brand messaging. As a result of that pressure, agencies and corporate marketing departments are generally willing to try anything once — and for good reason; one placement, in the right medium, with the proper audience, can make or break a campaign. So it’s no wonder social networking websites, mobile messaging and other of the moment media properties have been on the media hit-list of agencies and corporate marketers looking to reach younger consumers — but, at what expense? … Read on here…. [...]

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