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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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In a San Fran State of Mind: ADOTAS’ Afterhours Guide to ad:tech

Written on
Apr 25, 2006 
Author
Sarah Novotny  |
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In a San Fran State of Mind: ADOTAS’ Afterhours Guide to ad:tech

The real industry insiders don’t go to ad:tech for keynotes and demo booths, SEO and CPM—they go to make the after hours scene. Whether its dance floors, micro brews, good grub, body shots, or rock and roll you look for in your industry conference, ADOTAS has you covered. These San Fran hot spots are guaranteed to wake you up from your emarketing comatose and give you a tangible return on your week’s investment.

1. Afternoon Recess

Thirsty Bear
661 Howard St. (at Hawthorne St.)

When your boss isn’t looking, sneak out of the Moscone Center and hop across the street for a laid back afternoon of tasty microbrews and Spanish tapas. The Thirsty Bear serves up nine distinct beer flavors, including the signature Howard Street I.P.A., Kozlov Stout, and the Brown Bear Ale. Don’t forget a round of tapas, made with all authentic Spanish ingredients, including manchego cheese, jamon serrano, chorizo sausage, olive oil, and piquillo peppers.

2. Scenic Seafood

Scoma’s
Pier 47 on Al Scoma’s Way

Looking for the smell of the sea and the lush ocean side views of the San Francisco Bay? Walk or swim over to Scoma’s at the Fisherman’s Wharf, a city tradition since 1965. Here you can actually watch local fishermen haul in the fish and crabs that are prepared and served before your very eyes. For lunch, you can’t go wrong with Scoma’s world-famous Clam Chowder, but for a heartier fare try the cracked Dungeness crab.

3. It’s a Groove Thing

Ruby Skye
420 Mason St. (at Geary St.)

The market charts are folded away, the cranky old CEOs have gone home to their Marriot suites, and the city is calling your name. If you think your chic suit and expense account are enough to get you past the velvet rope, go check out Ruby Skye, the posh new entry in San Fran’s club scene. Enter the old home of the historic Stagecoach Theater to find a DJ spinning house and techno from the center stage, a dance floor flooded with oceanic swirling lights, and swarms of beautiful people. If you’re looking to escape the crowd, steal into the back smoking room, or drop $340 for a booth reservation.

4. Hangover Healing

Mixt Greens
120 Sansome St. (bet. Bush and Pine)

If your hangover has you seeing two Susan Brattons, skip the greasy lunch buffet and hit up Mixt Greens for a light, organic salad or sandwich with a homemade iced tea. The brand new “ecogourmet” lunch spot is housed in an airy green building—built entirely from recyclable materials. Choose from a wide offering of light meals created from locally grown produce and organic meats. We recommend the Marley—a salad with shrimp, jicama, and mango—and the Da Vinci—a salad with mixed greens, artichokes, and pine nuts.

5. Gadget Wonderland

Apple Flagship Store
1 Stockton St. (at Ellis and Market)

You left your iPod charger at home? No problem—Apple lives only a few blocks away from the convention center. This isn’t your typical shopping mall Apple store, either. Launched in 2004, the San Francisco Apple location—one of four flagship branches—is a mammoth warehouse of both Mac and Windows hardware and applications. The store’s customer service reps and tech experts are friendlier than your receptionist on a good day, and will help you with any Apple service or product you need while you’re in town. Come by on Wednesday for Business Day, which features a Small Business Workshop with consultants on-hand.

6. Science Fiction Hangout

Noc Noc
557 Haight St. (bet. Steiner and Fillmore)

Pack up the laptop, grab a couple of your nerdiest coworkers, and enter the surreal nightlife world of Noc Noc. Resembling a dark, fantastic cave out of Star Wars or a Tim Burton movie, Noc Noc is home to the strange array of trolls, ewoks, and goblins that inhabit the local scene. Once there, pick from a wide selection of beers and sit down on chairs that seem to grow like trees out of the wall, or on one of many pillows strewn about the floor. Get there early to avoid the inevitable crowds.

7. Closing Festivities

The Warfield presents the Yeah Yeah Yeahs
April 28-29, 8 PM
982 Market St. (bet. 5th and 6th)

By the time ad:tech is over, you’ll most likely be overwhelmed by the throngs of different advertising strategies circulating through your dizzy head. We here at ADOTAS sympathize with you, and want to prescribe the best medication on the market: rock and roll. Riding the electric buzz of their new album, “Show Your Bones,” and number one single “Gold Lion,” the Yeah Yeah Yeahs are going to absolutely tear down The Warfield and everyone in it this Friday and Saturday night.

Get your headbang on, crowdsurf, down a disgusting amount of Jagermeister—do what you have to do to rock out with Karen O and the rest of the band. After all, there’s only one ad:tech a year… Don’t you want to be the legend of all the office stories when you go home?





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