IGA Gains Exclusive Rights from Simbin
In-game advertising company IGA Worldwide announced yesterday that it has gained exclusive rights for adding game developer SimBin’s GTR and WTCC -based games into its Radial network. The agreement spans several years, and IGA will also provide advertising for GTR’s sequel. As we reported earlier this month, IGA is also sponsoring the Trackmania Nations racing game for game developer Nadeo.
“SimBin’s GTR is renowned as the most realistic racing simulation ever released, and having played early versions we are certain that their WTCC titles will maximize their unique combination of professional racing background and veteran development teams to deliver the most exhilarating experience for players,” said IGA CEO Justin Townsend in a statement.”
IGA’s Radial in-game advertising platform will provide FIA GT and WTCC with dynamic trackside billboards, and their communications consultancy, Hive Partners, will provide real-life promotions. The real life World Touring Car Championship event had 491 viewers from around the world last year, and they predict they’ll have more than 600 million this year. SimBin specializes in realistic racing simulations, and sells mostly in the U.S. and Europe. IGA Worldwide’s Radial advertising technology currently reaches more than 150 million viewers in the U.S. alone.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
