Hot Banana, a leader in providing Web content management software, today announced the availability of Hot Banana Version 5.4. The upgrade focuses on new content management functionality and the further integration of multiple e-marketing modules to help give marketing users a single, easy-to-use platform from which to manage their site content and online marketing campaigns.
“Hot Banana Version 5.4 is focused on delivering high-value and integrated Web Content Management and e-marketing solutions to marketing departments,” says Krista Lariviere, Hot Banana CEO, in a press statement.
She adds, “Marketing is a rapidly changing discipline and e-marketing is becoming much more important, as websites are at the hub of all e-marketing activities. Hot Banana is now able to provide our clients with a world class Web Content Management solution, focused on website management and optimization best practices, and an Active Marketing solution, that contains everything needed for marketing professionals – including affiliate tracking, Web analytics, CRM integration, A/B split testing, PR, email marketing and event management, to name a few.”
Among the notable tweaks in the 5.4 suite include Advanced Group Workflow, Design Template Integration and Thumbnail Image Viewer. Additionally, active marketing upgrades are comprised of Landing Page Manager with A/B Testing, Salesforce.com form integration, web page personalization, and Flash video management