Cosmopolitan magazine and Glam.com announced yesterday an exclusive deal that will offer the magazine’s advertisers access to an integrated shopping, social, and editorial environment. Certain Cosmopolitan advertisers will have ads alongside relevant editorial content on the Glam.com network, which offers users instant style content, interactive quizzes, video, and fashion blogs. Glam.com’s technology also allows users to instantly purchase the styles showcased on the site, and the site’s audience will help Consmopolitan’s advertisers promote brand awareness and engage potential consumers.
“We are delighted that Cosmopolitan is the first woman’s magazine to expose their advertisers to cutting-edge opportunities made possible by digital media technologies,” said Samir Arora, Chairman and Founder of Glam Media, in a press statement. “Glam.com’s innovative campaigns for brands like ABC, Nine West and Target are quickly becoming the standard for a new breed of brand immersion and engagement online advertising and this relationship puts Cosmopolitan at the forefront of the online revolution hitting the fashion industry.”
Cosmopolitan is the largest worldwide monthly magazine for young women, and Glam.com is one of today’s fastest growing fashion websites.