Firefox Wraps Up Flicks Fest

Written on
Apr 19, 2006 
Sarah Novotny  |

Since earlier this year, the Mozilla Foundation has been running a grassroots video campaign/contest to promote their popular Firefox web browser. As previously reported, encourages visitors to create 30 second video ads highlighting the benefits of using Firefox, and encouraging viewers to visit, where they can download the browser. The ‘Flicks are hosted by Revver, an online video uploading and sharing site that lets video publishers attach clickable video ads to their work. As of today, Mozilla said they have received more than 280 entries for the fest.

“The reaction to the first wave of Firefox Flicks videos has been awesome. In the first week, these community produced videos have been viewed over one million times,” said Mozilla’s community coordinator Asa Dotzler in a statement. “We’ll be posting new entries every day at and invite everyone to come check them out.”

All the ‘Flicks will be reviewed by judges from both Hollywood and Madison Avenue, who will select three winners. Mozilla, one of the sponsors of the 2006 San Francisco International Film Festival, will announce the winners there, and host an awards reception and screening for FirefoxFlicks finalists on April 27th. There, they will also hold a panel discussion on community-generated video, featuring panelists from Butler, Shine & Stern, Current TV, and Revver. The winning videos will eventually become part of a greater Firefox marketing campaign.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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