Since earlier this year, the Mozilla Foundation has been running a grassroots video campaign/contest to promote their popular Firefox web browser. As previously reported, Firefoxflicks.com encourages visitors to create 30 second video ads highlighting the benefits of using Firefox, and encouraging viewers to visit Getfirefox.com, where they can download the browser. The ‘Flicks are hosted by Revver, an online video uploading and sharing site that lets video publishers attach clickable video ads to their work. As of today, Mozilla said they have received more than 280 entries for the fest.
“The reaction to the first wave of Firefox Flicks videos has been awesome. In the first week, these community produced videos have been viewed over one million times,” said Mozilla’s community coordinator Asa Dotzler in a statement. “We’ll be posting new entries every day at FirefoxFlicks.com and invite everyone to come check them out.”
All the ‘Flicks will be reviewed by judges from both Hollywood and Madison Avenue, who will select three winners. Mozilla, one of the sponsors of the 2006 San Francisco International Film Festival, will announce the winners there, and host an awards reception and screening for FirefoxFlicks finalists on April 27th. There, they will also hold a panel discussion on community-generated video, featuring panelists from Butler, Shine & Stern, Current TV, and Revver. The winning videos will eventually become part of a greater Firefox marketing campaign.