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]]> http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-37685 Adotas » An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management Wed, 13 Dec 2006 19:32:51 +0000 http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-37685 [...] Recently, ADOTAS conducted a lengthy interview with Brent Hill, VP of advertising services at FeedBurner, one of the most recognizable names in feed management. Hill, much like his discourse on the state of RSS earlier this year, remains adamant that the content tool is now a powerful marketing outlet. But while the praise and optimism is fully intact, Hill also admits that there is much room for improvement with RSS and feed management overall—from adoption to advertising opportunities. Here, he describes in detail what’s new, what’s different and what’s next for RSS. [...] [...] Recently, ADOTAS conducted a lengthy interview with Brent Hill, VP of advertising services at FeedBurner, one of the most recognizable names in feed management. Hill, much like his discourse on the state of RSS earlier this year, remains adamant that the content tool is now a powerful marketing outlet. But while the praise and optimism is fully intact, Hill also admits that there is much room for improvement with RSS and feed management overall—from adoption to advertising opportunities. Here, he describes in detail what’s new, what’s different and what’s next for RSS. [...]

]]> http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-6444 Adotas » Maintaining Brand Integrity Within RSS Feed Advertising Wed, 12 Apr 2006 13:38:25 +0000 http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-6444 [...] Founded in 2003, FeedBurner works with approximately 164,000 publishers including podcasters, bloggers, and commercial publishers. Pricing is currently on a CPM basis. [...] [...] Founded in 2003, FeedBurner works with approximately 164,000 publishers including podcasters, bloggers, and commercial publishers. Pricing is currently on a CPM basis. [...]

]]> http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-6442 Adotas » Feed the Need: Surveying the Past, Present and Future of RSS Wed, 12 Apr 2006 13:34:50 +0000 http://www.adotas.com/2006/04/feedburners-brent-hill-fires-off-on-the-rss-feeding-frenzy/#comment-6442 [...] So rather than wait for the chips to fall, we at ADOTAS decided to make a day of it and explore RSS further, not only through our lauded surveys of those most attuned to the industry, but firsthand editorials from RSS leaders as well as a profile of companies making some of the biggest impact. Today, you'll find feedback and insight from executives like Feedster CEO Chris Redlitz, PrimeQ’s Brandon Erskine and Feedburner VP of Business Development Brent Hill, who just like many industry insiders, believe that from both an advertising and publishing standpoint, it's only the beginning for RSS. [...] [...] So rather than wait for the chips to fall, we at ADOTAS decided to make a day of it and explore RSS further, not only through our lauded surveys of those most attuned to the industry, but firsthand editorials from RSS leaders as well as a profile of companies making some of the biggest impact. Today, you’ll find feedback and insight from executives like Feedster CEO Chris Redlitz, PrimeQ’s Brandon Erskine and Feedburner VP of Business Development Brent Hill, who just like many industry insiders, believe that from both an advertising and publishing standpoint, it’s only the beginning for RSS. [...]

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