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Ex-Carat Fusion Exec Raises Bar for Klipmart

Written on: April 7th 2006
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Klipmart announced today that it will enlist Cory Treffiletti, formerly of Carat Fusion, to bring online video into the mix of traditional TV. Klipmart allows advertisers to place their ads in-stream or in-page using different technologies.

Mr. Treffiletti has been involved in the Internet advertising industry since 1995 and has helped develop and grow companies as an executive of i-Traffic, eMusic, Freestyle Interactive and Carat Fusion. He most recently held the position of SVP focused on emerging media as part of Carat Fusion, which he left earlier this month to pursue a number of opportunities involving emerging media and the convergence of television.

Klipmart CEO Chris Young, said in a press statement, “As audiences spend a greater and greater part of their media consumption on the Internet, online video can be a must-have companion to TV advertising. Online video can also deliver user metrics to help give advertisers a better sense of who is seeing their ads and how audiences are reacting to them. We think that broadband video advertising should be planned in the same method and consideration as the traditional TV and cable upfront.”

According to Jupiter Research, 68% of US homes online access the Internet through a broadband connection, which translates to about 40% of the total US. These numbers explain why Klipmart intends to stay on top of online video advertising as the advertising market continues to move online.