Entrieva Upgrades ClickSense
Entrieva announced today that it has expanded its ClickSense platform for contextual targeting for display ads to cover additional consumer channels. The new channels now cover over 25 areas including, Arts and Entertainment, Automotive, Business, Clothing and Apparel, Consumer Electronics, Dating and Relationships, Family and Parenting, Food and Drink, Geography, Government, Health, Home and Garden, Information Technology, Personal Finance, Pets, Property and Real Estate, Research and Education, Science and Engineering, Sports and Recreation, Toys and Games, Travel and Tourism. Other channels are under development.
ClickSense, a tool intended for media buyers/planners, is a contextual targeting solution enabling either search-based text ads or graphic display ads to be served on web pages that are highly relevant to either the page content or the search query typed by the user. Entrieva unveiled ClickSense with the hopes of closing the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM and ROI yield.
Gerry Campbell, Senior Vice President AOL, said in a press statement, “We have been using Entrieva’s ClickSense technology as part of our Search platform to deliver search based “Web Offers”. Entrieva’s contextual targeting technology has enabled us to monetize our traffic in more creative ways, and we are extremely pleased with the results.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
