Entrieva Upgrades ClickSense
Entrieva announced today that it has expanded its ClickSense platform for contextual targeting for display ads to cover additional consumer channels. The new channels now cover over 25 areas including, Arts and Entertainment, Automotive, Business, Clothing and Apparel, Consumer Electronics, Dating and Relationships, Family and Parenting, Food and Drink, Geography, Government, Health, Home and Garden, Information Technology, Personal Finance, Pets, Property and Real Estate, Research and Education, Science and Engineering, Sports and Recreation, Toys and Games, Travel and Tourism. Other channels are under development.
ClickSense, a tool intended for media buyers/planners, is a contextual targeting solution enabling either search-based text ads or graphic display ads to be served on web pages that are highly relevant to either the page content or the search query typed by the user. Entrieva unveiled ClickSense with the hopes of closing the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM and ROI yield.
Gerry Campbell, Senior Vice President AOL, said in a press statement, “We have been using Entrieva’s ClickSense technology as part of our Search platform to deliver search based “Web Offers”. Entrieva’s contextual targeting technology has enabled us to monetize our traffic in more creative ways, and we are extremely pleased with the results.”
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