• Comment
• Print Article
• Email
• Permalink

Double Fusion Signs Multi-Year In-Game Advertising Deal

Written on

Apr 26, 2006 

Author

Sarah Novotny  |

Share

Double Fusion Signs Multi-Year In-Game Advertising Deal

In-game advertising technology and service provider Double Fusion has signed a multi-year deal with independent game developer Trilogy Studios for advertising and product placement within the studio’s upcoming first title. The partnership aims to create a game franchise that will become an industry showcase for dynamically-served advertising that is integrated into a game’s storyline through Double Fusion software and services.

According to the release, the Double Fusion technology platform includes creative update and tracking capabilities that will allow Trilogy to develop a set of both integrated and environmental advertising placements.

“We believe that Double Fusion’s technology is the most innovative in-game advertising platform on the market and will allow us to most effectively and creatively integrate branded advertising placements into our title,” said Michael Pole, CEO of Trilogy Studios, in a press statement. “As a partner, Double Fusion understands our needs and we are excited about the opportunity to integrate dynamic ad content into the game’s storyline.”

Trilogy Studios is a self-funded developer of intellectual properties for next-generation consoles and the PC, and is led by industry veterans including Pole (formerly of Vivendi Universal Games), Rick Giolito (formerly of Electronic Arts) and Mark Skaggs (also most recently of Electronic Arts)—who have collectively been responsible successful industry franchises including Medal of Honor, Knockout Kings, The Lord of the Rings: Battle for Middle Earth and The Chronicles of Riddick.

Tags: Double_Fusion, in-game_advertising and rich_media

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Covario Issues Annual Client Awards for SEO/SEM Success
• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »

News Archive

Features

• Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }