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	<title>Comments on: Don&#8217;t Shoot Branding: Plotting the Course of Advergaming</title>
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	<link>http://www.adotas.com/2006/04/dont-shoot-branding-plotting-the-course-of-advergaming/</link>
	<description>Where Interactive Advertising Begins</description>
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		<title>By: Michelle Diamond</title>
		<link>http://www.adotas.com/2006/04/dont-shoot-branding-plotting-the-course-of-advergaming/#comment-832399</link>
		<dc:creator>Michelle Diamond</dc:creator>
		<pubDate>Thu, 15 Jul 2010 10:54:55 +0000</pubDate>
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		<description>I totally agree - advergaming should give the players a unique experience of the brand and be innovative and fun - mobile marketing is growing at a rapid pace and gives advertisers a powerful platform to advertise brands. Great post</description>
		<content:encoded><![CDATA[<p>I totally agree &#8211; advergaming should give the players a unique experience of the brand and be innovative and fun &#8211; mobile marketing is growing at a rapid pace and gives advertisers a powerful platform to advertise brands. Great post</p>
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		<title>By: Mariano Suarez Battan</title>
		<link>http://www.adotas.com/2006/04/dont-shoot-branding-plotting-the-course-of-advergaming/#comment-6414</link>
		<dc:creator>Mariano Suarez Battan</dc:creator>
		<pubDate>Mon, 10 Apr 2006 12:43:26 +0000</pubDate>
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		<description>Sean,

Again we agree that there is much to learn and improve.

I would add something else:

Brand managers of the world, arise! It&#039;s time to get into the field and create great products worth talking about and use the media that people are spending time on.

The good part of creating Advergames is that it is fun, so the extra time working on the idea and the project really become a part of your day job that&#039;s totally possitive.

Now, more than ever it is necesarry to team up and generate those Advergaming campaigns that will generate the new paradigms.

Cheers!</description>
		<content:encoded><![CDATA[<p>Sean,</p>
<p>Again we agree that there is much to learn and improve.</p>
<p>I would add something else:</p>
<p>Brand managers of the world, arise! It&#8217;s time to get into the field and create great products worth talking about and use the media that people are spending time on.</p>
<p>The good part of creating Advergames is that it is fun, so the extra time working on the idea and the project really become a part of your day job that&#8217;s totally possitive.</p>
<p>Now, more than ever it is necesarry to team up and generate those Advergaming campaigns that will generate the new paradigms.</p>
<p>Cheers!</p>
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