CNET Invades the Airwaves
Online news and technology publishing network CNET has launched their new CNET TV video network. CNET TV will re-package CNET video for TV and the Internet. From News.com and CNET.com to Download.com and GameSpot.com, CNET-produced video streams are fully integrated with their websites. CNET says the popularity of their video content has increased by more than 100% over the last year, but until now there has been no single destination fort CNET video.
Their full range of video featuring reviews, news, entertainment, and instruction will be available to online and TV viewers. Shows include CNET’s popular Insider Secrets, Weekend Project, and First Look from the Labs shows. Online the shows will be divided up by channels, based on CNET’s web properties, and will also offer special coverage of events like the Consumer Electronics Show in Las Vegas. CNET TV will also feature user-created content, and users will be able to build shareable video play-lists.
Initial launch partners include VoD service TiVo, cable provider Cox Communications, and telecom TVN Entertainment. For TV distribution, CNET will customize their video content for each partner. “We’re finding that in today’s on-demand world, our content is in-demand. Our charter relationship with TiVo is an indicator that consumers and on-demand providers want the kind of specialized content CNET produces. These deals give us another platform to reach today’s most passionate and engaged audiences,” said CNET EVP Joe Gillepsie in a statement. CNET hopes that their new video distribution platforms will let video marketers target on-demand viewers.
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