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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Features

AllRecipes.com

Written on
Apr 19, 2006 
Author
Sarah Novotny  |
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AllRecipes.com

What they do: Allrecipes.com is an online food, recipe, and cooking community site that caters to home cooks around the world. They currently have more than one million registered users who share, rate, and download recipes in categories like cooking method, main ingredient, seasonal, and ethnic origin. They also feature holiday meal plans, cooking tips, tools, and advice. Allrecipes also focuses on cooking community-building, and allows members not only to share their own recipes, but also to share photos, meal ideas, lists of favorite foods, personal profiles, and recipe reviews. They also publish several free food-related opt-in email newsletters.

In addition to advertising, Allrecipes sells Allrecipes cookbooks, featuring hundreds of recipes hand-picked by it members. They also publish special cooking-related offers from partners like Coupons.com and brand-centric recipes from folks like Weight Watchers, Sarah Lee, and Quaker.

Why you should buy: Allrecipes.com had over 9 million visitors at the end of 2005. Members tend to visit the site at least twice each month, where over the past six months they have collectively viewed more than 203 million recipes, resulting in 1 billion trips to the grocery store and 2 billion home-cooked meals. Visitors tend to be overwhelmingly female, well educated, and between the ages of 25 and 34. Most of them shop online frequently, have the ability to purchase big-ticket items, and handle their family’s grocery purchases.

Format/how much (contact for rates):

300 x 250 Medium Rectangle
120 x 600 Skyscraper
160 x 600 Wide Skyscraper
728 x 90 Leaderboard
180 x 150 Rectangle

Ads can be targeted by geography, time-of-day, or frequency. Ads can be further targeted by specific site and by recipe detailes like meal prep method, cuisine, ingredient or special occasion. Banners can be rich media or standard images.

Allrecipes can create a rich media campaign for you with their Allrecipes Rich Media Solutions, which will help develop, manage, and optimize your campaign. Rich media options include sliders, float-overs, expanding banners, and interstitials. Allrecipes also supports certain 3rd party rich media services including Eyeblaster and Pointroll.

Sponsorships are also available. They can incorporate rich media, microsites, targeted branding, editorials, sponsored recipe collections, advice articles, and inclusion in the Allrecipes sponsored offers email newsletter.

Contact:

Rachel Grossman, Advertising Sales
AdSales@Allrecipes.com





Reader Comments.

Your article is mouth watering. Thanks.

Posted by free advertising | 2:27 am on April 20, 2006.

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