• Comment
• Print Article
• Email
• Permalink

Advertising.com Green Lights Rovion Format

Written on

Apr 24, 2006 

Author

Sarah Novotny  |

Share

Advertising.com Green Lights Rovion Format

Advertising.com launched its rich media network in December of 2005, and started a pre-roll network earlier this month. It currently works with over 95 publishers, including WhitePages.com, Maps.com, and Autotrader.com. The network accepts almost every available rich media technology, including Eyeblaster, Dart Motif, and Pointroll.

“I think the draw for Advertising.com is to really be able to support as many formats as possible,” Eric Eller, senior director of products and marketing at Advertising.com told ClickZ News. “Anecdotally, we feel that from an RFP reception process that a greater percentage [of advertisers] are asking about rich media capabilities.”

Rovion alerted TVGuide.com and FoodNetwork.com visitors to the innovative prospects of its inPerson technology last week, when it enabled a miniature version of TV Host Marc Summers to appear onscreen separate from any video borders, in promotion of the sites’ “Next Food Network Star” promotional contest.

Tags: Advertising.com, ad_networks and rich_media

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise
• This Week’s New Hires
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl?
• Facebook Files for IPO, Seeks $5 Billion

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
• Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
• ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
• Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »

News Archive

Features

• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
• Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
• Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
• Taking Social Media Analytics to Fashion Week February 3rd 2012
• Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu
• Site Producer

Recent Comments

• Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
• Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
• Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
• Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to