Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages and therefore overcome the first obstacle in the sales process.
“The 2-Minute Explainer consistently ranks as one of the most frequently visited pages on our web site, and often acts as a springboard to longer visits and eventual conversions,” Jason Hekl, Senior Director of Marketing at InQuira said in a press release. InQuira markets enterprise search solutions for web self-service and call centers.
IT companies that have reported success with the 2-Minute Explainer at industry conferences include RSA Security Conference (Lancope) and Microsoft’s TechEd (DesktopStandard), and TIBCO, a provider of business integration and process management software.