YouTube Begins Promoting “Official” Film Trailers
There’s nothing like a controversial site to serve as a great platform for promotion. With the help of New York agency Deep Focus, infamous, yet hugely popular site YouTube.com is now taking its viral video style to Hollywood.
The first “official” YouTube film trailer was launched 72 hours ago for Dimension Films’ upcoming “Scary Movie 4.” Deep Focus CEO Ian Schafer tells ADOTAS, “It’s really simple. It’s us officially sanctioning the trailer on YouTube.”
While it’s not the first content promotion deal on YouTube, it might already be its most successful. In just three days’ time, Schafer says that the trailer’s reached 500,000 views, with 2300 people rating it at 4 ½ stars, and over 800 overwhelming comments. Considering that YouTube had approximately nine million unique visitors in February according to figures published by Nielsen//NetRatings this week, Schafer says that YouTube is an ideal platform to promote official product. “It’s great positive buzz. The ability to share and empower audiences to push it to other people is what separates seeing it on YouTube.”
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