Viewpoint Launches KeySearch SEM
Online marketing company Viewpoint Corporation has launchedits new KeySearch SEM solution to help clients include search marketing into their campaigns. KeySearch is integrated with Viewpoint’s other marketing tools, and also includes search engine intel reports, and analysis to maximize campaign effectiveness.
Viewpoint believes that the KeySearch solution, as well as expansions to Unicast like creative, media planning, and ad-serving additions, will help them offer a fuller, more comprehensive package to their clients. “Online advertising revenue is predicted to reach $18.9 billion by 2010, according to Jupiter Research, with strong growth in rich and streaming media,” said newly appointed VP and GMJason McKay in a statement. “It is increasingly clear that as consumers spend more time on the web, marketers are shifting their focus from traditional forms of advertising to online advertising programs and a strategic approach to web marketing is no longer a ‘nice to have,’ it is an imperative.”
Viewpoint specializes in rich media, and also offers 3D modeling, photography, video production, and ad campaign services. Notable clients include Sony, GE, AOL, and Toyota.
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