Video Podcasting Gets Some Zing
Podcast search engine PodZinger has just added support for video podcasts. PodZinger converts podcast audio segments into searchable text, allowing users to more precisely find relevant podcasted content. PodZinger licenses technology from BBN Technologies, a company that has been researching text-to-speech since the 1970’s. PodZinger believes they have the only site on the web that allows full-text search for podcasts. The inclusion of video podcasts lets them provide access to the rapidly growing amount of video content out there.
“The explosion of online video, fueled by the growing adoption of broadband technologies in the home and office, and offerings from media outlets such as MTV, VH1 and ABC, has heightened the need for an effective, user-friendly search engine to help users find their favorite topic,” said PodZinger president Alex Laats in a statement. He adds, “…full text search enables a viable advertising business model for video creators and advertisers looking to monetize their content. We expect to see strong growth in advertising tied to video in the upcoming months as advertisers understand the access they now have thanks to PodZinger.”
Just as with audio podcasts, video podcasts (AKA vodcasts) span the entire spectrum of human interest from humor and entertainment to sports and news. Humor news show Rocketboom, which just ran their first ads earlier this month, claims more than 200,000 viewers per day.
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