Trexy Sees Trails with New Search Tool


London-based search company announced today the launch of its new search trails technology at Search Engine Strategies New York.

The inspiration, according to the brand new company, dates way back to a “visionary” paper written in 1945. is inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940’s shared his vision of creating a collective memory by recording peoples’ trails through information. Bush shared this vision in his paper, “As We May Think.”

According to the press release, Bush dreamt of a device called a “Memex” — an enhanced supplement to personal and community memory created by trailblazers: “those who find delight in the task of establishing useful trails through the enormous mass of the common record.”

Now, Trexy aims to fulfill the, pun intended, trailblazing aspects of Bush’s vision by enabling users to create search trails. The company explains that search trails are the pathways users create while searching on their favorite engines like Google, MSN and Ask Jeeves.

Trexy’s CEO and Inventor, Nigel Hamilton says in a statement, “Every day we all make personal discoveries and traverse trails from what we’re looking for, to what we find – but sometimes we forget. What did I search on again? What was I looking for? How did I find that?”

Hamilton adds, “We’re all in an endless loop of searching, finding, sometimes forgetting and the procedure repeats. Wouldn’t it be good if you could harness all this effort? Wouldn’t it be good if you could remember your personal search trails and also follow the search trails of others?” remembers the search terms and the web pages visited on over 3,000 engines. Trexy also enables users to follow the anonymous search trails of other searchers, with the angle being that you’ll never have to search for the same thing twice.


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