Traffic Skyrockets for March Madness, St. Patrick’s Day
Nielsen//NetRatings announced today that daily traffic for the NCAA tournament March Madness peaked on Thursday March 16, 2006 to 3.6 million unique visitors, the first day of the tournament, at CBS Sportsline.com Network web sites. In contrast, interest declined over the weekend to 1.7 million unique users on Tuesday, March 21.
NCAASport.com was the fastest growing site for users at home and at work for the week ending March 19. Traffic increased 201 percent a home from 535,000 to 1.6 million unique visitors, and 261 percent at work from 643,000 to 2.3 million unique visitors. Furthermore, 48 percent of home visitors and 59 percent of work visitors logged onto the NCAA March Madness on Demand page to stream live video of the championship tournament. CBSSportsline.com also had weekly traffic growth where users at work increased 219 percent from a unique audience of 1.0 million to 3.2 million. Traffic at home increased from 1.6 million to 3.1 million unique visitors.
Nielsen also announced that greeting card sites benefited from the exchange of St. Patrick’s Day e-cards with the AmercianGreetings.com Network, which includes AmericanGreetings.com and Bluemountain.com, growing 148 percent from 1.4 to 3.4 million unique visitors. 123Greetings.com also grew 111 percent, from a unique audience of 565,000 to 1.2 million, while AOL Greetings increased 79 percent, growing from 638,000 to 1.1 million unique visitors.
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