The Interactive Job Market: Who’s Hiring, What They’re Looking for and How You Can Succeed
Jason Kuperman
Director, Interactive and Entertainment Practice, TEQUILA\ :: TBWA\CHIAT\DAY
1) What do you look for in hiring an employee at your company, and what do you recommend that job applicants of any interactive media company do?
First and foremost we look for smart people who are hungry to make a contribution and add value to what we do. Next we look for the often paradoxical mix of immense passion for the interactive medium, and a deep appreciation for working as a part of a broader team that includes traditional advertising.
2) What is the most difficult position you are having trouble filling and why?\
Interactive creatives and designers — it feels like 1998 all over again — genuinely good ones are really hard to find and when we do find them, they are often asking for inflated salaries.
3) Given that our medium has been built by a younger generation and at times by people from other parts of the world, does age or cultural background have any bearing on your hires? (this with the understanding that most companies are EOE)
Not at all. We strive to find people with a diversity of backgrounds because we often learn so much from people who come from places with totally different perspectives, not only on our field, but on life.
4) What skill set do you find most applicants lack?
Well, there are some technical skill sets which we wish we were seeing more of — specifically strong motion design abilities — but I’d have to say that in general it seems that ability to present work and communicate effectively is something that the young people we hire take some time to get the hang of.
5) What are you currently hiring for?
Every interactive position you can imagine — Associate Creative Directors, Art Directors, Copywriters, Producers, Designers, Account Management, Strategy and Analytics, Information Architecture — you name it.
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