The Interactive Job Market: Who’s Hiring, What They’re Looking for and How You Can Succeed
Amanda Van Nuys
Executive Director, Corporate Marketing & Alliances,
Organic, Inc. | San Francisco1)What do you look for in hiring an employee at your company, and what do you recommend that job applicants of any interactive media company do?
1)Of course, it depends on the level and the position. But, for our media positions, we generally look for applicable skill sets, experience with similar clients, and thoughtful, articulate, and collaborative people who will contribute to Organic’s culture. Additionally, it’s vitally important that everyone at Organic understand our brand promise of Exceptional Experience (EE) and we start introducing the concept early in the recruiting process. Every candidate who applies for a position at Organic is required to write an Exceptional Experience essay to briefly describe an exceptional experience that they have had—online or off. The stories that we receive are wonderful, and extremely telling, and our CEO reads every single one.
Also, for manager-level and above, the candidate presents a case study to members of the executive team and the hiring manager. It’s our way of ensuring that Exceptional Experience is woven into every aspect of our business—from the work that we do, to the experience our clients have working with us, to how we hire colleagues and evaluate performance. The EE brand promise continually pushes us beyond the “ordinary,”—vitally important in the ever-changing interactive media space.
2) What is the most difficult position you are having trouble filling and why?
There are a few media positions that are in high-demand and they include performance analysts and search engine optimizers.
3) Given that our medium has been built by a younger generation and at times by people from other parts of the world, does age or cultural background have any bearing on your hires? (this with the understanding that most companies are EOE)
Organic is an Equal Opportunity Employer and we are firmly committed to those principals and nurturing an open and diverse workplace. In fact, we believe that the more divergent the perspective and experience set, the better. Our corporate blog—Three Minds (http://threeminds.organic.com) celebrates this notion. What does Three Minds mean? In the past, advertising was created in “pairs”—a copywriter and an art director. In the digital world, the process of creation is more complex. Strategists, designers, information architects, media specialists, and technologists must come together to create great experience. Quite simply, it takes Three Minds.
4) What skill set do you find most applicants lack?
Every applicant has their strengths and areas where they lack a particular skill set or experience requirement. That said, because online media is still relatively new, it’s difficult to find candidates who have performed in similar roles at one or two past employers, as we would generally ask for in other, more established, roles.
5) What are you currently hiring for?
Of course, there are positions added to our careers section of Organic.com everyday, but right now we need Traffic Analysts, Media Planners, Performance Analysts, and someone to lead our Analytics practice.
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