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TACODA Secures $12 Million to Expand

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Mar 14, 2006 

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Sarah Novotny  |

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TACODA Secures $12 Million to Expand

Behavioraltargeting company TACODA Inc., today announced it has received a hefty influx of $12 million from venture capital firms lead by technology VC Rho Ventures. With the funding, TACODA plans to expand their behavioral network, which already contains more than 3,000 web sites, including Cars.com and About.com.

TACODA has been experiencing phenomenal growth over the past few months according to the company’s president Curt Viebranz. “In the last 90 days,Viebranz said in a statement, “we’ve tripled the number of sites in the network, so were over three thousand. So the number of monthly uniques has grown to 130 million from 85 million. We’re doing about a billion ad impressions monthly, and we’ve doubled the number of campaigns.” TACODA runs campaigns for companiessuch asHonda, Sprint, AOL, Allstate, and Western Union.

When a customer visits a site on the TACODA network, the publisher can track their behavior. “Lets say someone goes to Cars.com, and they’re in the market for an SUV,” said Viebranz, “Because that’s where they’ve been on the Cars site, if the next day or the next week or whenever they visit another site, we can serve them an SUV ad, knowing that that’s what their behavior was on the Cars site previously.” According to Viebranz, TACODA plans to use the new capital to invest in hardware and infrastructure. “We’ve got a huge database and we’re serving ads in real-time.”

TACODA previously closed its first round of investment in 2004, a $10 million Series B investment lead by Masthead Venture Partners. To date the behavioral targeting company has raised over $26 million.

Tags: behavioral_targeting, expansion and Tacoda

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