Surprise…eBay Dominates the Online Auction Scene


comScore Media Metrix has release data on online auction web sites demonstrating that although eBay dominates the auction category, other auction sites are gaining more users. While 68.4 million people visited auction sites in February 2006, eBay drew 66.6 million of those users to its site alone.

The two top competitors behind eBay, and, have seen significant traffic growth in the last year.’s unique visitors have grown 102 percent to 2.2 million, while has grown 100 percent to 1.5 million visitors.

The data also found that people between ages 35 and 44 make up 20.9 percent of online auction site users. Users with household incomes of $100,000 or more are more likely to visit auction sites.


  1. New auction companies are popping up everywhere. Another company new to the auction scene is UniqueAuction. It’s unique because the most uncommon bid wins not the highest. Just another example of how online auction sites are gaining popularity.

  2. The article overlooked data from local markets. In Poland has over 6,6 million users, with only 2,1 (according to e-commerce report from June 2006)


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