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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Features

StarStyle.com

Written on
Mar 21, 2006 
Author
Sarah Novotny  |
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StarStyle.com

What they do: StarStyle.com works with media studios and set producers to profile the fashion, style, gadgets, and décor you see in popular entertainment. They’ve been featured in publications like MediaVillage, SheFinds, and Fashion News Weekly. The site is aimed at online shoppers and TV fans alike.

In addition to costumes and props from TV shows like American Idol and As the World Turns, StarStyle features designer profiles, product descriptions, and links to related online fashion retailers. They also offer advice from wardrobe consultants, podcasts, video, and behind-the-scenes looks at set and prop design. StarStyle is designed to let viewers buy anything they see on TV, a process called “reverse product placement.”

Why you should buy: StarStyle targets the 18-34 female demographic. Visitors are trendy and fashion-conscious. The site offers American Idol sponsorship opportunities, and the ability to identify your brands and products with popular celebrities and media from TV, movies, and music videos.

Format/how much:

728 x 90 banner ………………………………… $5.00CPM

120 x 600 skyscraper …………………………$8.00CPM

300 x 250 rectangle ……………………………$10.00CPM

Microsites and sponsorships also available

Contact:

Icon Advertising Solutions

(212) 777-6778 x316

nyc@iconads.com





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