According to preliminary estimates by the Newspaper Association of America (NAA), newspaper website spending grew 32.5 percent between the fourth quarters of 2004 and 2005 to hit $552 million. Online ad spending on newspaper websites was up 31.5 percent, at $2 billion. This marks the seventh consecutive quarter of double-digit gains for the online newspaper industry.
In their press release, the NAA sees this upward trend as evidence that newspapers are building their consumer loyalties on the Internet. Print ad spending in the same period was also up, but has grown at a sluggish 0.4 percent to reach $13.7 billion. Industry experts expect these numbers to fall as more and more consumers go to the Internet for their daily news.
The NAA represents nearly 90 percent of newspapers in daily U.S. circulation, and oversees the marketing, public policy, diversity, industry development, newspaper operations, and readership aspects of the industry.