Report: Online Ad Impressions Hit 141 Billion
According to data released in Nielsen//Netratings’ newest Adrelevance report, online display impressions hit 141 billion in the month of February, a steady rise from January’s 138.2 billion and about a 50% gain from March 2005’s 97.1 billion. With tax season right around the corner, financial services marketers showed substantial growth online, accounting for 28 percent of all impressions—up from January’s 22 percent and last February’s 21 percent.
Email sites continued to be a quickly growing target for marketers, taking 38 percent of all online impression dollars, up from last month’s 35 percent and last year’s 20 percent. Retail goods and services garnered 17 percent of impressions, compared to 14 percent last year. Portals and search engines actually dropped to 10 percent from last year’s share of 17 percent.
Telecom ads, at 15 percent, were way up from last year’s 9 percent, but slightly lower than last month’s 16 percent share. Vonage Holdings Corp. accounted for 45 percent of these ads, Verizon Communications was responsible for 15 percent, and Bell South Corporation held a steady share at 11 percent.
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